Janine effectively highlights and connects vendor products to health-conscious consumers and health influencers by creating solutions and strategies which lead to product loyalty and increased sales.
Media and Product Spokesperson
Obtaining traditional and social media coverage to promote your product messages by a trusted health influencer is imperative. Janine has established media relationships that allow her to provide nutritional guidance, specific product recommendations and healthy meal ideas to vast audiences in her region. She will use her media experience and relationships to secure high profile segments to reach intended audiences with solution-based spots that highlight your product(s) with seasonal recipes, tips and meal concepts that drive initial purchase and ongoing product loyalty.
Health Professional Outreach
As a retail health expert, Janine understands the tools that are effective for supermarket dietitians and other health professionals to use with their audiences. Janine will develop tool kits and other communication assets that successfully promote your product messages though unique shopper channels at a variety of key retail chains. Resources for single or multiple brands will include compelling nutrition information, usage tips, seasonal selling concepts, talking points, and media content.
Corporate & Community Education
Janine excels at trainings, presentations and cooking demonstrations by relating to the audience and providing persuasive product solutions. Her audiences also benefit by developing and improving their meal planning and preparation skills for ongoing success in the kitchen. Topics are geared to the audience and include trending and seasonal themes.